Unilever has signed an agreement to acquire Grüns, a fast-growing supplement company specializing in gummy products featuring green superfoods.

Unilever said the deal helps optimize its portfolio toward premium and high-growth spaces, with a stronger focus on beauty and well-being, and the U.S. market.

Alongside Grüns, the company’s supplement brands include Nutrafol, OLLY, SmartyPants Vitamins, Onnit, and Liquid I.V.

The Grüns deal comes on the heels of Unilever’s estimated $45 billion sale of its foods business to McCormick & Company. In announcing that deal, the company said the separation of its foods business will position it as a leading pure-play Home and Personal Care company, with €39 billion in revenue based on fiscal year 2025.

Founded in 2023 by Chad Janis, Grüns’ stated mission is to make critical nutrition simple and enjoyable. In a short time, Grüns has become one of the largest brands in the U.S. greens supplement category, building a digitally native, culture-driven brand that resonates with consumers.

Grüns products are distributed through retail and direct-to-consumer channels in the U.S.

“Our customers are the reason Grüns exists, and this partnership is ultimately for them,” Janis said. “With Unilever behind us, we can reach more people, move faster, and continue raising the bar on what an enjoyable daily wellness habit can be.”

“As a leader and true innovator in the greens supplement category, what sets Grüns apart is its focused portfolio of science-backed products that people genuinely enjoy, trust, and consistently use,” said Jostein Solheim, Unilever Wellbeing CEO. “This combination of efficacy and experience is powerful, and together we see a significant opportunity to scale the brand within our Wellbeing business.”

The transaction is expected to close later this year, subject to customary regulatory approvals and closing conditions.